So when creative director Anthony Vaccarello presented the “SELF” project, an initiative to capture the complex nature of individuality and the “different facets of the Saint Laurent attitude”, we thought there was no There was no better way to personify these identity struggles.
Now in its seventh year, Vaccarello has called on six photographers to interpret the intangibility of a connected world.
Saint Laurent describes the project as an “artistic commentary on society” by “reinforcing the concept of diversity, individuality and self-confidence through an approach without pretension or hypocrisy”. Frankly, the results speak for themselves.
The final works are a cacophony of color, an exploration of ephemeral places, an evocation of the loneliness and struggles of the modern Saint Laurent woman.
The piece de resistance of the SELF07 project is the fusion of the artwork through an omnipresent exhibition. For four days, Saint Laurent launched six pop-up galleries in different cities around the world.
Exhibited simultaneously in Paris, London, New York, Tokyo, Seoul and Shanghai, each photographer questioned the dichotomy between fashion and oneself.
Saint Laurent invites you to find your own sense of self – an active exploration of the interaction between subject and viewer.