This photography exhibition confirms that the only path is open to regional talent
Bloomingdale’s recently presented an exhibition of emerging cultural photography, which took place in-store at the Dubai Mall. Collaborating with multi-faceted Saudi photographer Lughass and Palestinian Omar Sha3, the stunning photos featured in “The Journey Together” capture influential local talent through a creative lens. For the exhibition, which ran until May 6, the talented duo photographed Palestinian-Syrian model Lana Al Beik and Sudanese fashion influencer and creative director Korrii. While spotlighting Arab talent, the photographers also turned their cameras to Emirati signer and content creator Mohammed Alahbabi and Saudi Arabian content creator and student Rafal Habib.
The photo campaign incorporates elements of the Ramadan “Journey Together” campaign, drawing attention to the compass as a symbol representing one’s inner compass. It means grounding and direction where the family is guided by common values. Additionally, the bukhoor function represents hospitality and nostalgic memories through scent.
“In a rapidly developing society like today’s, it’s a great joy and experience to re-immerse yourself in our heritage and beliefs,” said Lughass, who is also a filmmaker, visual artist, avid skateboarder and streetwear enthusiast. The creative, who has attracted international brands such as Mercedes Benz, Audemars Piguet and Gucci with his raw, modern yet authentic minimalist work, has also tackled blending those same principles and cultural factors they were raised on into their own version. contemporary art. He said “it’s something that has been a great demonstration of how far we’ve come in our journey.” Lughass, who focuses on fashion, portraiture, automotive and aerial photography, also said he was privileged to be part of the collaboration.
Omar Sha3 was also “very happy” to be involved in the exhibition. “I love that it gave me and my friends the chance to take photos in the surreal nature of the United Arab Emirates in honor of this holy month,” said the photographer based in Amman and Dubai. Omar has worked for e-tailer Ounass, as well as brands like Axel Arigato, Daneh Design and Les Benjamins.
“Growing up, I always used to link the smell of bukhoor to special occasions. Bukhoor resonates with my roots and brings back all the fond memories of my childhood,” said Lana, who worked for Saint Laurent, Roger Vivier and Burberry. She also featured in Calvin Klein’s first-ever regional campaign with Lughass. Lana, who has a background in film and has made several documentaries about heritage and identity, added: “Being able to celebrate this at through Bloomingdale’s Ramadan exhibit has been a nostalgic trip.”
Meanwhile, Mohammed commented on his joy at being able to work with a family member. “Family ties to me are unbreakable ties, and for me to be able to be a part of this special exhibit with someone so dear to my heart, my nephew, means the world to me.” The multi-talented Al-Ain-born influencer, known for sharing his voice via acapella songs on TikTok, added that Bloomingdale’s gave them the chance to honor their culture with the people they love the most.
“Being the youngest of a large Sudanese family, I have always looked up to my older siblings. My sister played a huge role in the person I am today with her unconditional love and support growing up,” Korrii said. The Dubai-based fashion-focused digital designer who set trends on TikTok also said being able to share the experience with her meant the world to him.
Rafal, a student from the American University of Sharjah who had her own edition of Ramadan on Farfetch, said: “This collaboration meant so much to me because it shared the same vision as me for this beautiful holy month. The compass is an integral part of my daily life, guiding me on my spiritual journey. One of the fashion lovers redefining modest dress on our radar, she added that she’s privileged to be able to capture this with other regional high fliers.